With the registration of the brand name “Electra” in India, Norton is announcing a remarkable change in strategy. The traditional British brand, previously known primarily for large-displacement machines, now wants to get involved in the lightweight motorcycle segment.
After years of consolidation and restructuring, Norton is venturing a new start under the umbrella of Indian motorcycle manufacturer TVS. The traditional British brand is not only focusing on exclusive premium models, but also plans to launch a model range in the highly competitive mid-range segment around 450 cubic centimeters. The aim is to reach a broader customer base not only in Europe but also in India.
Norton Motorcycles, part of the TVS Motor Company Group, announced its plans for global expansion at the Goodwood Festival of Speed 2024. With an investment of £200 million (approx. 230 million euros, 255 million USD), the company plans to launch six new models in the coming years and expand its presence internationally.
Norton Motorcycles, owned by TVS, has introduced a new "One of One" customization program for its motorcycles. This program allows owners to customize the color and paint scheme of their motorcycle. Additionally, they can create a design replica of an iconic Norton race bike.
The British company Norton Motorcycles is known for its impressive history in motorcycle construction. Recent developments suggest that the company, which has been under the management of TVS Motors since April 2020, is planning a new range of motorcycles. This development follows a series of significant events, including the acquisition by TVS Motors and the opening of a new headquarters just 18 months later.
The Norton Motorcycle Company, which has played a central role in motorcycle history since its foundation in 1898 and in particular since the introduction of its first motorcycle, the Energette, in 1902, is now celebrating its 125th anniversary. This special event is being celebrated with a spectacular new paint scheme collection for a limited edition of 125 motorcycles.
The world of motorcycles is full of surprises and innovations, and the Norton V4CR is another example. A product of Norton Motorcycles, a company with a long and proud history, it's an impressive blend of performance and style that breathes the spirit of racing while holding the charm of a café racer.
Back in December 2020, a future Norton Commando 961 was announced or confirmed. Now the new model has finally been unveiled.
Following the acquisition of Norton by TVS, it was confirmed back in December 2021 that they would be releasing the Commando 961, meaning that the money invested by many people for this in advance (back in the Stuart Garner days) was not in vain.
Norton has announced that they are looking to develop an electric motorcycle that will be unveiled no later than 2024.
Norton has unveiled a prototype of a new cafe racer based on the full fairing V4SV.
Norton announces the most luxurious British superbike ever. After the takeover by TVS in 2020, Norton wants to release a new supersport model with the V4SV. The Manx and Carbon color options already promise a lot.
Following the acquisition of the traditional manufacturer by the Indian TVS Company, the new production facilities in Solihull in the West Midlands have been occupied. Now a new CEO and CTO have also been appointed.
Even before Norton filed for insolvency and was taken over by TVS, the model Atlas 650 was announced. Until now, it was not known whether the model would be released. Now it has been confirmed by TVS and Norton.
For the first time since TVS acquired Norton, they announce the launch of a new motorcycle. It is a revised V4SS and the official launch is scheduled for later this year.
After the insolvency of Norton, the cult brand was taken over by TVS. What this would mean for the future, however, could not be estimated so far. Now the interim CEO of Norton-Motorcycles faced an interview.
After the insolvency of Norton Motorcycles and its takeover by TVS, there is now a new sign of life. Several new naming rights have been filed, indicating Norton's future plans.
As reported, Norton was acquired by the Indian TVS Motor Company. Now TVS has announced what the future of Norton should look like.
As reported, Norton had been in financial trouble for a long time and eventually had to file for bankruptcy. TVS, or a company newly founded for the takeover, is now taking over the English cult brand for a price of around 18.4 million euros.
Due to financial difficulties, the accounting firm (BDO) took over the administration of Norton Motorcycles. Now the production has been stopped completely.