Sales of Harley-Davidson sink. Even in the US home market, sales in the fourth quarter fell by nine percent, compared to the same period last year. Instead of 960 million dollars, 835 million were converted.
Harley Davidson in financial trouble
What first sounds like a lot, it is at a closer look no more. Because turnover is no gain … Exactly because it looks even gloomier. Net profit plummeted from $ 8.3 million to $ 0.5 million, down 94%.
The numbers also impacted on the Harley-Davidson shares. Many to seven percent. As a result, the share price has already fallen by more than 30 percent in the last year.
The end does not mean that for Harley-Davidson. They are currently developing a lot in the field of electric motorcycles and want to become the world market leader in this field. This is associated with high research and development costs, which of course also affects the profit figures. Should H-D reach their goal and prevail the electric motorcycle, this investment could also be worthwhile in the long term.