When Harley-Davidson presented its first electric motorcycle, the LiveWire, in 2019, expectations were high. Not only for the product itself, but also for its symbolic significance: a traditional company opening up to the future. But the reality is sobering. Sluggish sales figures, high prices and poor strategic decisions make LiveWire a brand that is struggling to get off the ground. And although outgoing Harley CEO Jochen Zeitz blames the weak charging infrastructure in particular, a closer look reveals that this is only part of the problem: This is only part of the problem.
On January 15, LiveWire will present its latest model, the S2 Alpinista. Despite sluggish sales figures in the medium to large-sized electric motorcycle segment, the brand is focusing on innovation and hopes to bring a breath of fresh air to the market with this model. But who exactly is this motorcycle intended for and how will it differ from its predecessors?
The Harley-Davidson subsidiary LiveWire is currently in the spotlight after it was announced that almost all units of the 2024 models S2 Del Mar and S2 Mulholland are affected by a recall. The background to this is a problem with the high-voltage fuse, which could fail under certain conditions and lead to a sudden loss of drive power.
Harley-Davidson's subsidiary LiveWire is currently at the center of news due to a major recall affecting all units of its 2024 model S2 Del Mar in the US. A software issue is forcing the company to take proactive action to ensure rider safety and minimize potential risks on the road.
Livewire announces an exciting new model, the "Mulholland", based on the innovative S2 platform, with a longer wheelbase and lower seat height than its predecessor, the "Del Mar".
LiveWire are really letting it rip. They recently announced their latest model, the S2 Del Mar, for the European market. The most exciting thing about it? A special Launch Edition, limited to just 100 units, will be released in Europe soon.
LiveWire has announced the price of the production S2 Del Mar for the Americas, while also announcing the launch of the 100-piece limited edition Launch Edition for Europe. It will be offered in the U.S. for $15,499 USD (equivalent to about €14,146). In Europe, the 100-piece limited Launch Edition will be available starting April 27.
LiveWire has unveiled the S2 Del Mar LE electric motorcycle and also launched pre-sales at the same time. However, the Launch Edition was only offered 100 times and only in America. - Within a very short time it was sold out.
Harley-Davidson has started to hint at their next electric motorcycle. Specifically, it's the Del Mar, which will appear under Harley's new electric branding, LiveWire.
LiveWire, Harley-Davidson's electric motorcycle division, announces that it will integrate the battery as a load-bearing part in the future. The aim is to save weight and costs.
As previously reported, Harley-Davidson's LiveWire will become its own brand under which Harley plans to offer electric motorcycles in the future. A VIN filing has now revealed the name of the first model.