After several turbulent years, the traditional motorcycle brand MV Agusta from Varese in northern Italy is once again wholly owned by the Sardarov family. The company Art of Mobility, which is controlled by the Russian entrepreneurial Sardarov family, now holds all shares in MV Agusta Motor S.p.A., thereby underscoring the brand's strategic independence. This step was taken after the completion of a restructuring process that was originally initiated at the behest of the KTM Group.
MV Agusta faces particular challenges in 2025. According to its own statements, the Italian manufacturer wants to maintain the previous year's sales figures despite the financial difficulties at KTM. MV Agusta has set itself the goal of selling around 4,000 motorcycles again in 2025. The plans are being made against the backdrop of production in the first half of the year being significantly impacted by KTM's insolvency.
To mark the 83rd birthday of Giacomo Agostini, one of the most important figures in motorcycle racing, MV Agusta has unveiled a special edition model: the Superveloce 1000 Ago. Only 83 units will be built, each priced at €83,000 (around US$89,300). In Germany, the price is €80,700 (around US$86,800). The presentation took place on June 16, 2025, the birthday of the 15-time world champion.
After a short but intensive partnership with KTM, MV Agusta is once again standing on its own two feet. The traditional Italian motorcycle brand, known for its exclusive super sports bikes and unmistakable design, has now been fully transferred back into the hands of the Sardarov family following the majority takeover by Austrian company Pierer Mobility AG in 2024. In the wake of the economic turbulence surrounding KTM - including the threat of bankruptcy, which was averted by the Indian Bajaj Group - MV Agusta is now drawing the consequences and focusing on a self-determined new start.
MV Agusta, the traditional Italian motorcycle manufacturer based in Varese, has experienced a real rollercoaster ride in recent months. After KTM - or rather its parent company PIERER Mobility AG - acquired a majority stake in MV Agusta at the end of 2023, a new phase of stability and expansion initially seemed to be heralded. But just nine months later, things took a turn for the worse: MV Agusta was surprisingly sold back to its original owners.
After an intensive restructuring phase, MV Agusta has regained full control of its company. Timur Sardarov, previously a minority shareholder, has acquired all of KTM AG's shares in the traditional Italian brand. The separation was officially confirmed on the evening of January 31, 2025.
It was only in March 2024 that the Austrian company Pierer Mobility AG acquired a 50.1 percent majority stake in MV Agusta. Now, almost nine months later, KTM is letting go of the Italian brand, if media reports are to be believed. This decision was apparently made on December 9, 2024, when trade unions and KTM representatives met in Varese, Italy, the headquarters of MV Agusta. According to KTM representatives, MV Agusta is no longer considered a strategic asset. Production is to be completely relocated back to the plant in Varese over the next three months.
The takeover of MV Agusta by KTM is causing much debate in the motorcycle world. The central question: Will the traditional Italian brand be able to retain its unmistakable identity, or is there a threat of adaptation to KTM's broader style? With a majority takeover and the development of a new three-cylinder engine, exciting times lie ahead. But what does this mean in concrete terms for the future of MV Agusta?
MV Agusta, the traditional Italian motorcycle manufacturer, recently became part of the Pierer Mobility Group, which also includes KTM, Husqvarna and GASGAS. Exciting developments are in the pipeline under the new management. In an interview with the Italian magazine Motociclismo, the new CEO of MV Agusta, Hubert Trunkenpolz, gave an insight into the company's plans for the future. In particular, the development of a new three-cylinder engine and the question of a possible engine sharing with KTM were discussed.
After a five-year absence, the Pierer Mobility Group is returning to EICMA, the world's largest motorcycle trade fair, in 2024. The return is eagerly awaited by many, as the group unites several brands under one roof: KTM, Husqvarna, GASGAS and MV Agusta. Pierer Mobility plans to unveil an impressive line-up of new models and concepts at the show, which are sure to pique the interest of motorcycle fans worldwide.
With the new Superveloce 1000 Series Oro, MV Agusta has once again proven that it is one of the top manufacturers of high-performance motorcycles. Limited to just 500 units, the Oro series is a true collector's item, combining exquisite materials and impressive performance in a stunning design.
In November 2022, MV Agusta announced a significant change in its corporate structure. A strategic partnership with Pierer Mobility, the parent company of KTM, promised new paths for the Italian motorcycle brand. KTM has now increased its stake in MV Agusta to 50.1 percent.
In a world where art and motorcycle design meet in a spectacular way, the collaboration between MV Agusta and New York artist Daniel Arsham produces a motorcycle that redefines the boundaries between movement and art.
A new adventure begins at MV Agusta! After an exciting development journey of the Lucky Explorer Project Adventure bikes, a major change is coming. It's official: the Lucky Explorer 9.5 will now become the "Enduro Veloce" and the presentation will follow at EICMA.
MV Agusta Superveloce 98 Edizione Limitata: A tribute to the heritage and elegance of the 1940s icon
A historic air of elegance wafts through the streets as the MV Agusta Superveloce 98 Edizione Limitata cruises through town on its "Rosso Verghera". This special edition is far more than just a motorcycle; it is a riding tribute to the brand's iconic first model, which left a significant footprint in motorcycle history despite the turmoil of World War II.
MV Agusta celebrates the legendary Assen race track and its own history of victories with an exclusive, hand-built Brutale 1000 RR Assen Edition that boasts not only technical sophistication, but also an exciting color palette and limited edition. A high-performance engine, first-class chassis and a price range beyond the 40,000 euro mark make this machine a dream for motorsport enthusiasts and collectors alike.
MV Agusta, known for its nostalgic special editions, launches the MV Agusta Dragster RR SCS America Special Edition. Inspired by the original 750S America, first introduced in 1975, this model pays homage to the legendary bike, with a fresh technological update.
MV Agusta plans to expand its lineup of premium street motorcycles. The Italian brand has filed paperwork with the U.S. National Highway Traffic Safety Administration (NHTSA) for four new models: 921 S, 921 GT, Brutale 950 and Dragster 950.
KTM and MV Agusta have not only signed a cooperation agreement, KTM has also invested 30 million euros in the Italian brand. Timur Sardarov has now given some insights in an interview.
MV Agusta has presented the 921 Concept, a concept for a naked sports bike. Whether the motorcycle could go into production, or is only intended to show the direction in which MV Agusta wants to go, is currently still unclear.