MV Agusta – strategic partnership with QJ Motor

Quelle: MV Agusta

MV Agusta and QJ Motor have announced a strategic partnership to manage the distribution of the Italian motorcycles in China.

MV Agusta announced already some time ago to develop a series of small volume motorcycles for China. For this purpose, a cooperation with the Loncin Motor Company has been established. Now MV Agusta starts the second phase of its expansion. QJ motor is to take over the seven one-brand stores of MV in the region and add in the next 12 months further 21 more.


Timur Sardarov, CEO MV Agusta engine: “I am enthusiastic about this agreement with QJ for the second phase of our expansion on the Chinese market. It is a very ambitious long-term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. QJ is one of the leading global players in terms of size, market presence and quality standards and I am confident that with such a solid partner we will very quickly reach and possibly even exceed all our commercial goals. We are also developing another important collaboration on the industrial front, which we will announce shortly”.


Confirmation for Benelli Superbike?

This news can also be seen as a small confirmation that the four-cylinder engine that Benelli wants to show at CIMA is originally from MV Agusta. As reported, the similarity is really remarkable. Since QJ Motor, like Benelli, is part of Qinjiang Motorcycle, China’s largest motorcycle manufacturer, there is a clear link between the brands. This also leads to rumors that a power naked bike and / or a superbike from Benelli will be launched on the market.

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