Filippo Bassoli will be responsible for the development and implementation of a marketing strategy to promote MV Agusta from June 1st, 2020.
Bassoli is described as a visionary and groundbreaking entrepreneur, and as one of the first founders of startups and advertising agencies in Italy. He was a consultant for Ducati, WP and Dainese for many years before becoming Global Marketing Director of motorcycle manufacturer Deus Ex Machina.
Timur Sardarov, CEO of MV Agusta: “I welcome Filippo to our team, a young talented person with great experience in dealing with big brands and a proven ability to think outside the box. His creative, entrepreneurial spirit will be of great help in implementing our strategic growth plan in the coming years. I am confident that he will master the task as the new, charismatic head of our marketing department very well. ”
Filippo Bassoli: “Nothing appeals to me more than motorcycles, lifestyle and “Made in Italy”. When MV Agusta contacted me about the job, I was thrilled by the prospect of joining such a fascinating company with its unprecedented success story and immense brand value. ”
- Falloon, Ian (Author)
- 288 Pages - 06/28/2020 (Publication Date) - VELOCE PUB (Publisher)
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