Bihr and Paaschburg & Wunderlich join forces

To accelerate growth in Europe, Bihr has acquired 100% of the capital of Paaschburg & Wunderlich GmbH (P&W).

In the future, the company intends to use P&W’s distribution network to give the brands distributed by Bihr greater reach. Conversely, however, sales of P&W motorcycle parts and accessories are also to be increased by using Bihr’s distribution network.


Dr. Oliver Moosmayer, former majority shareholder and managing director of Paaschburg & Wunderlich: “Leveraging the Bihr network to grow our business is a once in a lifetime opportunity. With a network of more than 15.000 active dealers, the enlarged group is second to none in Europe”


Christophe Piron, CEO from Bihr: “It is a real pleasure to welcoming P&W and its management team into the Bihr Group. The expertise of the Glinde-based company will be a very valuable addition for Bihr and for its clients. Moreover, the distribution networks are very complementary and the strong presence of P&W in Germany will not only allow us to expand the Parts and Accessories offering but will also accelerate the deployment of our Rider Gear brands in the country.”


Letzte Aktualisierung am 2021-09-22 / *Affiliate Links / Bilder von der Amazon Product Advertising API  


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