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Beeline presents its own brand area at EICMA 2025 for the first time and unveils the Moto II Classic Edition

Beeline, known for its minimalist navigation solutions from London, celebrated a premiere at EICMA in Milan in 2025: for the first time, the company appeared with its own brand area at one of the world's largest motorcycle trade fairs. Together with its Italian distribution partner Cellularline, Beeline presented itself in Hall 14 at Stand E27. The trade fair appearance marks an important milestone and underlines the brand's strengthened presence within the European motorcycle community.

EICMA is considered a key platform for establishing contacts with enthusiasts and industry experts. The focus of the trade fair presentation was on designing technology that enhances the riding experience without distracting attention from the essentials. The aim was to make Beeline’s design philosophy and user-oriented concept accessible to a wider audience.

“We want to show that technology supports the riding experience and makes it more intuitive without complicating it.”

Mark Jenner, Co-Founder Beeline

 

Focused navigation for more riding enjoyment

Beeline’s products consistently focus on a minimalist, clearly understandable design. Users should only receive the information that is actually important while riding. Since the market launch of the Beeline Moto II in 2024, the company has significantly expanded its international presence. The Moto II series is now available in Europe, North and South America, and Japan, and impresses with its robust workmanship, simple design, and intuitive operation. According to the company, the device is particularly appreciated by riders who value unobtrusive and precise technology. With its own appearance at EICMA 2025, Beeline is highlighting its commitment to enabling navigation without distraction and for more riding pleasure.

 


Moto II Classic Edition: Retro meets modern

For the 2026 model year, Beeline is expanding the Moto II series with the new “Classic Edition.” This variant was created based on feedback from the Beeline community and is aimed specifically at lovers of classic motorcycles. The Classic Edition echoes the design of traditional motorcycle cockpits and combines a highly polished stainless steel bezel with a machine-finished main housing made of anodized aluminum. The back is made of weatherproof and durable ASA polymer.

The operation remains intuitively the same and offers the proven navigation functions of the Moto II. With its classic design, the device blends in harmoniously with timeless motorcycles.

“With the Moto II, we wanted to create a navigation device that blends naturally into the riding experience – without feeling like an additional layer of technology. The new Classic Edition continues this idea: modern performance in a design that perfectly matches timeless machines.”

Tom Putnam, Co-Founder Beeline

 

Key features of the Moto II Classic Edition

  • High-gloss polished stainless steel bezel with classic chrome finish
  • Machine-finished anodized aluminum housing for stability
  • Weatherproof and durable ASA polymer back cover

The Beeline Moto II Classic Edition is expected to be available in spring 2026. The recommended retail price is 249.99 euros (€) or approximately 265 US dollars ($).

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