From NASCAR to MotoGP: a vision goes global
Founded by Justin Marks, Trackhouse Racing has its roots firmly planted in American motorsport. But the company is looking beyond the horizon: MotoGP, as the most prestigious motorcycle racing series, provides the perfect stage for Trackhouse to expand its global presence while continuing the American motorsports tradition. In a special presentation in Milan, flanked by the likes of Massimo Rivola, CEO of Aprilia Racing, and representatives from Dorna Sports, this new partnership was unveiled to the world.
Aprilia as technology partner: Together for success
Aprilia Racing, an established name in motorcycle racing, will act as technical partner. The use of the Aprilia RS-GP MotoGP prototypes, led by Aprilia’s engineering skills and know-how, is a sign of the team’s high technical level and ambitions. The collaboration with the Piaggio Group also promises deep integration and support.
American heritage, redefined
Special attention is paid to the American motorsport tradition that Trackhouse wants to bring to MotoGP. With the introduction of an American flag livery, reminiscent of Nicky Hayden’s test colors, the team honors the rich motorcycle racing tradition of the USA. Riders Miguel Oliveira and Raul Fernandez, both already established names in MotoGP, will represent this vision on track.
Trackhouse’s Marketing Championship: A new era of fan engagement
Trackhouse wants to make its mark not only on the track, but also off it. With Pitbull, a superstar in the entertainment industry, as a team partner, the team plans to implement innovative marketing strategies to strengthen fan loyalty. Their approach of seeing motorsport as part of the entertainment industry could usher in a new era for the presentation and perception of the sport.
The significance for MotoGP and the USA
Trackhouse Racing’s entry into MotoGP is more than just an addition to the grid. It is a strategic move that has the potential to strengthen MotoGP in the U.S. and around the world. The combination of an American team with the technical expertise of a European motorcycle manufacturer is an exciting new approach that could enrich MotoGP and at the same time help American motorsport to flourish.
Looking to the future: a team with big goals
With the announcement of Trackhouse Racing’s entry into MotoGP, it is clear that this is more than just a new chapter in the book of motorsport. It is the beginning of a journey that could change the face of motorcycle racing. The combination of American entrepreneurial spirit, technical excellence and a strong vision for the future promises to make Trackhouse Racing a major player in the MotoGP world. Fans can look forward to seeing how this new chapter unfolds when Trackhouse Racing launches in 2024.
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