Great Wall Motor (GWM), known as a major Chinese car manufacturer, is now entering the world of two-wheelers under the new Souo Motorcycle brand.  From 2024, the company will be launching two impressive models: a luxury tourer and a cruiser.  Both are equipped with an innovative 8-cylinder boxer engine, the largest of its kind in the world to date, and thus position themselves as direct competitors to the Honda Gold Wing and its offshoot, the Valkyrie Rune.

Technical finesse and design inspiration

The newly developed motorcycles from Souo are based on the chassis of the Honda GL 1800 Gold Wing, but feature striking differences in the engine.  The 8-cylinder boxer, whose design is similar to Honda’s engines, is characterized by a double overhead camshaft system (DOHC), in contrast to the simpler SOHC system of the Honda.  Both models offer an exciting blend of tradition and state-of-the-art technology.  While the luxury tourer remains rather shrouded, the undisguised cruiser model reveals more of its sophisticated technology, such as the elaborate double wishbone front suspension.

 

Innovation and outlook

Expectations are high for the first two models to be unveiled at the Beijing International Motorcycle Show in May 2024.  The patent applications that GWM has filed for the engine and various technical solutions are particularly interesting.  These point to a high-quality design that even outperforms the competition in certain aspects.  For example, the introduction of a dual-clutch gearbox or an alternative automatic gearshift could further improve the driving experience.

 

Market strategy and challenges

With these ambitious projects, GWM wants to make a name for itself under the Souo Motorcycle brand not only in China but also internationally.  Despite the impressive technical specifications, it remains to be seen how the models will be received by motorcycle enthusiasts.  The challenge will be to compete against established brands such as Honda and at the same time define a new segment for luxurious and powerful motorcycles.

 

Conclusion

Great Wall Motor is taking a bold step into the motorcycle world and with Souo Motorcycle could indeed bring a breath of fresh air to the market.  The combination of proven technology and innovative adaptations makes the upcoming models an exciting prospect.

 

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