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The new design studio is operated in addition to the Castiglioni research center in San Marino. It is an offshoot of the Monte Carlo MV Agusta dealer, which is operated by the Italian racing driver Virginio Ferrari.
The new design studio should serve the rich people who live in the principality and offer them a customizing experience. With full personalization, they want to create unique motorcycle artwork for those who can afford it.
Timur Sardarov, CEO of MV Agusta Motor: “If there had to be one place where to take MV Agusta’s prestige and exclusivity one step further, it had to be Monaco, and Virginio Ferrari had to be the man at the helm.
The launch of the Monaco Design Studio is only the due official recognition of Virginio’s extraordinary work in all these years. He and his team deserve every success in this exclusive venture.”
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