The traditional Italian company MV Agusta has often been in financial difficulties and currently concentrates mainly on producing exclusive and therefore expensive motorcycles.
MV Agusta gets cash injection
Apparently, this has not filled the coffers lately, because MV Agusta announced that a new investment by a shareholder will secure the next 5-year plan. The money comes from the Sardarov family. Timur Sardarov was appointed CEO of MV Agusta in December 2018.
The money will bring a number of new models of the middle and upper price range on the market. In addition, the production should be increased. One would like to reach 25,000 annual units by 2024. For this purpose, the sales network in Europe, Asia and the USA will be expanded.
“Over the next five years, MV Agusta’s attention will be focused on developing the sales and service network, while investing in product development and maintaining its efforts in digitalization and technological innovation. We are committed to deliver the best products and continue to be a benchmark in motorcycle industry in quality, design and technology. Finally MV Agusta has all the tools to do so,” Sardarov commented.