At least Ducati is enthusiastic about the design and invites the artist to an internship in the Ducati Design Center in Bologna (Italy).

At least Ducati is enthusiastic about the design and invites the artist to an internship in the Ducati Design Center in Bologna (Italy).

Ducati, in collaboration with the ArtCenter College of Design in Pasadena, California, held a competition where students should submit sketches of what they think the future of the Scrambler models will look like.

Ten projects were submitted, many of which showed electrical concepts or all-round motorcycles. The winner, however, was Peter Harkins, who opted for a classic approach.

Its design is similar to a dirt bike that is equipped with a single-cylinder engine and a chassis in cradle design.

The jury felt that Harkin’s model captured the spirit of the brand ethos most accurately, but at the same time pushed the design forward.

 

“The collaboration with the ArtCenter College of Pasadena has given rise to an interesting exchange experience with students from different cultural and academic backgrounds, who have reinterpreted our Scrambler Ducati in a creative way and with very distant points of view,” said Andrea Ferraresi, Ducati Design Center Director.

“Peter Harkins was the best in transforming the brief into a decidedly spot-on project. His work proved to be particularly complete in the study of the proportions and in the development of the details. The reinterpretation that he proposed takes its inspiration from the values ​​of the brand and maintains the typical stylistic canons of the Scrambler Ducati, such as lightness, simplicity of lines and the headlamp characterized by the unmistakable X, now recognized as the signature of the bike.”

 

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