The background: investments, debts, and environmental regulations
CCM Motorcycles, based in Bolton, was founded in 1971 and looks back on an eventful history in British motorcycle manufacturing. However, its insolvency follows a familiar pattern within the industry. After a major capital injection by an investment company, CCM struggled increasingly with its debt burden – not least due to stricter emissions regulations, which the company was apparently no longer able to meet.
Realization with prospects: Gateway Auctions takes over
Instead of a classic liquidation, in which all assets are sold as quickly and completely as possible, Gateway Auctions is taking a step-by-step approach. This is not only intended to secure the repayment of outstanding liabilities, but also to give the CCM brand a small chance of survival.
According to David Sunderland, director of Gateway Auctions, the plan is to first sell the existing new and used motorcycles. These include several heritage models. Spare parts, raw materials, fan merchandise, and merchandising products will also be offered for sale.
Motorcycles from existing parts: Former employees to help out
An interesting aspect of the plan: Gateway Auctions wants to work with former key employees to manufacture complete motorcycles from the extensive stock of components and materials. These will then also be sold. Although this strategy takes more time, it could also prolong the brand’s remaining existence – and thus also the chance of finding a new investor or buyer.
Sunderland himself is surprised by the development: “I was shocked to hear that such a respected British motorcycle manufacturer had gone into insolvency.” At the same time, he emphasizes that the company is open to discussions with interested parties who are interested in continuing the brand.
No second Buell – but hope remains
However, Gateway Auctions makes it clear that it does not intend to continue CCM itself. A complete brand rescue, such as that achieved by US manufacturer Buell, is not currently planned. After closing down in 2016, Buell found a new owner in Liquid Assets Partners – who turned out to be a passionate motorcycle fan and later took over the brand himself. Buell is now working on new models again and has even returned to the British market.
Such a scenario is currently considered unlikely for CCM. However, in the motorcycle world, “never say never” is the general consensus. Gateway Auctions’ decision to take a slower and more structured approach could be the decisive factor in giving potential investors the time they need to consider a possible takeover.
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