ScramblerDucati Launch China 01 UC608709 High

New chapter for Ducati Scrambler: Presentation of the next generation in Shanghai

In the vibrant heart of Shanghai, at the famous Wharf Space, the Ducati Scrambler celebrated its latest evolution with an event that combined music, art and entertainment.  The event marked the official launch of the latest generation Scrambler in China and underlined Ducati's commitment to presenting its "Next-Gen Freedom" worldwide.

Three new stars in the motorcycle sky

The focus of the evening was on three new models: the Scrambler Icon, Full Throttle and Nightshift.  Each of these motorcycles is characterized by a unique style, but they all share common features that make them special: a lower weight compared to their predecessors, a relaxed riding position and incomparable riding pleasure, whether in the city or on country roads.

 

Uniqueness through personalization

The Scrambler Ducati continues to focus on individualization.  The new tank of the Scrambler Icon, for example, can be personalized with interchangeable covers.  Ducati offers nine color options for this, from ’62 Yellow to Thrilling Black and Velvet Red.  A highlight of the event was the presentation of a special cover kit by local artist Peng Bo, whose work bridges the gap between traditional Chinese art and modern pop culture elements.

 

Technical innovations for more fun and safety

The new generation of the Scrambler Ducati also brings technical innovations.  The Desmodue engine is not only lighter than its predecessor, but is also equipped with a new, eight-disc clutch that enables smoother handling.  In addition, the Ride by Wire system contributes to an even more dynamic riding experience and enables the integration of Ducati Traction Control as well as two riding modes: Road and Sport.  Safety is further enhanced by the standard ABS when cornering.

 

The Scrambler Ducati: More than just a motorcycle

The Scrambler models from Ducati offer a perfect combination of unique design, dynamics, accessibility and safety.  They are the ideal choice for anyone who wants to express their personality and experience freedom on two wheels.

 

The event in Shanghai is just one part of a world tour that the Scrambler Ducati is undertaking on its mission of “Next-Gen Freedom”.  From Europe to Mexico, Thailand, India and Australia, the new generation has already captured the hearts of motorcycle fans around the world.

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