KTM Company Mattighofen Austria Kopie

KTM: Bajaj takes over more influence – Change in the Supervisory Board of Pierer Mobility AG

Pierer Mobility AG, the parent company of KTM, Husqvarna and GasGas, is about to make significant changes to its Supervisory Board.  Three long-standing members - including Chairman Stephan Zöchling and his deputy Rajiv Bajaj - are stepping down as part of a strategic realignment.  Friedrich Roithner, most recently also a member of the Supervisory Board, will also be stepping down.  The changes will take effect at the end of the next Annual General Meeting on June 23, 2025.

Three resignations – three new nominations

According to the company press release, three new members are to be elected to the Supervisory Board as successors: Dinesh Thapar, currently Chief Financial Officer of Bajaj Auto, and the two lawyers Ernst Chalupsky and Ewald Oberhammer.  The nomination of Thapar underlines in particular the growing influence of Bajaj Auto within the Group.

Thapar’s imminent appointment to the Supervisory Board is seen by industry observers as a sign that the strategic cooperation between KTM and the Indian conglomerate will be further intensified – even if Rajiv Bajaj himself withdraws.  The move indicates a change in roles rather than Bajaj stepping back.

 

Historical review: From restructuring case to market leader

The current changes are part of a longer-term restructuring process.  At the beginning of the 2000s, KTM was still struggling with economic difficulties: High development costs and increasing competitive pressure had weighed heavily on the company.  The decisive turning point came in 2007, when Bajaj Auto acquired an initial 14.5 percent stake in the Austrian motorcycle manufacturer.

Over the years, Bajaj gradually increased its stake and now holds around 48% of the shares in Pierer Mobility AG.  This not only provided urgently needed capital, but also enabled a more efficient production model – including the use of Indian production capacities.  As a result, KTM has developed into Europe’s largest motorcycle manufacturer in terms of unit sales – a success that would hardly have been conceivable without the partnership with Bajaj.

 

Future prospects: Global focus and market expansion

With the current new appointments to the Supervisory Board, Pierer Mobility is setting the course for the next phases of growth.  Observers expect that the Group will increasingly focus on new markets in Asia and South America.  The influence of Bajaj – as an experienced player in these markets – could prove to be strategically advantageous.

At the same time, it remains to be seen in which direction the brand portfolio with KTM, Husqvarna and GasGas will develop.  Industry insiders are speculating about new model strategies, a stronger electric focus and a possible broader positioning in the entry-level class.

One thing is clear, however: with the CFO of Bajaj Auto on board the Supervisory Board, the Indian influence at the center of European motorcycle development is likely to be even more noticeable in the future.