A look at the new Cruiser
The new Cruiser from GWM is based on the same 2,000cc Flat Eight engine as the S2000 GL model. While the S2000 GL model is a fully equipped tourer, the Cruiser is much more minimalist. The design is strongly based on the Honda Rune, which is particularly evident in the design of the headlight and the trapezoidal exhaust tailpipes.
Technical details and equipment features
Although not many details are yet known, there are indications that the Cruiser will adopt many components from the S2000 GP model. These may include a dual-clutch transmission (DCT) and an “EPB automatic parking function”, which is intended to make the handling of the large motorcycle easier. The cruiser will probably not have a Hossack front end, but will be fitted with a conventional fork. The chassis could be semi-automatic and electronically adjustable.
Differences to the Tourer
Compared to the S2000 GL, the new Cruiser will probably offer less extensive technologies. Due to the reduced design, the Cruiser will probably have to do without the large 12.3-inch display of its sibling model.
Challenges on the market
The new Cruiser is entering a highly competitive market that is currently dominated by Triumph’s Rocket 3. BMW has also tried to gain a foothold with the R18, but sales figures have fallen short of expectations. BMW is now planning to turn the tide with the R20 Concept.
Market strategy and global plans
It is still unclear whether the new cruiser from GWM will be available internationally or whether it will be limited to the Chinese and Asian markets. However, GWM’s ambitions are clear: the brand wants to establish itself globally and has created a strong unique selling point with the 2-liter flat-eight engine.
Conclusion
The launch of the new GWM Cruiser demonstrates the Chinese manufacturer’s ambitious plans to establish itself in the global motorcycle market. With an impressive 2,000cc flat-eight engine and a design reminiscent of iconic models such as the Honda Rune, GWM could set a new milestone. It remains to be seen whether this approach will be crowned with success and how GWM will assert itself on the international motorcycle scene.
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