The takeover of MV Agusta by KTM is causing much debate in the motorcycle world. The central question: Will the traditional Italian brand be able to retain its unmistakable identity, or is there a threat of adaptation to KTM's broader style? With a majority takeover and the development of a new three-cylinder engine, exciting times lie ahead. But what does this mean in concrete terms for the future of MV Agusta?
MV Agusta, known for its exclusive and sporty motorcycles, entered into a strategic partnership with KTM in November 2022. KTM, itself a dominant brand in the motorcycle sector, acquired 25.1% of the shares in MV Agusta for 30 million euros (approx. 32.4 million USD). The aim of this cooperation was to expand sales in the American, Canadian and Mexican markets. In addition, KTM was to take over parts of the supply chain and purchasing for MV Agusta.
The cooperation also included the expansion of the dealer network, with a mixture of multi-brand and exclusive MV Agusta dealers. “We will build a network together that will consist of either multi-brand dealers or independent dealers depending on the country, but it will definitely mean better dealers overall,” explained Timur Sardarov, CEO of MV Agusta at the time.
KTM takes control
In March 2024, KTM then increased its shareholding to 50.1% and thus acquired a majority stake in MV Agusta. The exact purchase price of these additional shares is not publicly known, but it is speculated that at least another 30 million euros (approx. 32.4 million USD) may have been paid. While Timur Sardarov relinquished his position as CEO, he remains active in the company as Deputy Chairman and advisor. The new CEO of MV Agusta is Hubert Trunkenpolz, who will continue to be responsible for the strategic direction.
One of the main aims of the takeover was to increase production capacity. In future, 10,000 motorcycles are to leave the plant in Varese every year. Production in Italy should continue to preserve the special identity and heritage of MV Agusta.
No engine sharing planned with KTM
One of the biggest concerns about the takeover by KTM was the possible standardization of technology across the different brands. KTM, Husqvarna and GasGas, which all belong to Pierer Mobility, use partially identical components in their models. This practice could also affect MV Agusta, causing fans of the brand to fear that its independence could be lost.
However, Hubert Trunkenpolz assured in an interview with Motociclismo magazine that there would be no engine sharing between MV Agusta and KTM. MV Agusta will continue to rely on its characteristic three-cylinder and four-cylinder engines.
In addition, the development of a new three-cylinder engine was announced, which could probably be used in both the Brutale and Dragster series. This engine is intended to technically enhance the existing models and strengthen MV Agusta’s position in the premium segment.
Further developments and outlook
Despite the assurance that MV Agusta will continue to develop its own engines, the extent to which other components could be shared with KTM remains open. In the motorcycle world, it is not uncommon for high-quality parts such as brakes or chassis components to be used across brands. MV Agusta could also draw on proven parts from KTM without losing its independence. The look and the engine characteristics usually remain decisive for the identity of a model and this could be ensured by using their own engines.
Another milestone in MV Agusta’s future is the planned entry into MotoGP in 2027, although it is expected that KTM’s MotoGP engine will be used in MV Agusta’s racing bikes. This decision is based on the need to pool development resources and save costs. KTM is already taking a similar approach with GasGas.
Conclusion: wait and see
The takeover of MV Agusta by KTM offers both opportunities and risks. While the brand could benefit from greater financial and technical support, there is also a risk that it could lose its unique identity. Nevertheless, the planned developments, such as the new three-cylinder engine, promise an exciting future for MV Agusta. How the brand will ultimately develop under the leadership of KTM remains to be seen. We can only hope that the combination of these two strong brands will ensure interesting innovations in the motorcycle sector.
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