The Ducati Unica program is aimed at well-heeled Ducatisti who want to have a Ducati custom built to their specifications. The program is set to expand and bring out unique one-offs.
The Ducati Unica program is aimed at well-heeled Ducatisti who want to have a Ducati custom built to their specifications. The program is set to expand and bring out unique one-offs.
Ducati Superleggera V4J
Already some time ago pictures of the blue Ducati Superleggera V4J whirred by the net, which Dave Enders ordered from Ducati. It was supposed to match his blue Lamborghini Aventador SVJ. The Superleggera V4J was realized through the Ducati Unica program. Dave was able to discuss his desires directly with the designers at Centro Stile Ducati.
Unique custom designs
The Ducati Unica program will now be expanded. It is planned to realize one machine per quarter. A wide variety of fine materials, exclusive finishes, exquisite colors and Ducati performance parts can be used.
Each step in the design and manufacturing process will be documented and the client can also participate in the various steps. The client is invited to the Centro Stile Ducati workshop at regular intervals and can observe exactly how his motorcycle is being worked on. Each motorcycle of the Ducati Unica program is delivered with a certificate of authenticity.
Those who now wish to have a motorcycle of this type and also have the spare change need only take into account that their wishes “are in line with the values of the Ducati brand and the stylistic standards associated with it”.
Inquiries can be made through the local dealers.
Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride.”
