The vision behind the acquisition
Nicholas Woodman, the founder and CEO of GoPro, has clarified the intention behind this strategic decision. The aim is to expand Forcite’s offering and make motorcycling safer and more interactive through technology-enabled helmets. GoPro has a particular focus on the long-term development and introduction of technologies in various types of helmets, starting with motorcycle helmets.
Future plans and cooperations
In addition to the further development of existing products, GoPro plans to develop its own range of helmets under the GoPro brand. These are to be equipped with innovative technologies that not only make riding safer, but also more enjoyable. In addition, GoPro is seeking partnerships with established helmet manufacturers to upgrade their helmets technologically. This collaboration aims to drive the entire industry forward and raise standards for safety and performance.
Timetable and next steps
The acquisition of Forcite by GoPro is scheduled for the first quarter of 2024, subject to customary closing conditions. Details of the financial terms of the acquisition have not been disclosed. GoPro has announced that it will provide further details on the deal as part of its quarterly and annual earnings presentation in February 2024.
Outlook on the significance of the acquisition
The acquisition of Forcite Helmet Systems positions GoPro at the intersection of motorsports and technology. The combination of the two companies’ expertise in their respective fields gives rise to hopes of interesting developments in the technology-supported helmet segment. It remains to be seen how this partnership will enrich the range of motorcycle helmets and possibly other helmet categories.
