As BMW announced in the press release, they will refrain from appearing at Intermot and EICMA 2020 due to the current difficult situation.
Since it is not clear what the situation will be in autumn, BMW wants to give all partners planning security and act early and transparently.
The new models planned for the trade fairs will then take place on alternative platforms. They want to focus more on theyr own formats and digital communication channels.
Even though the press release was released on April 1st, this shouldn’t be an April hoax.
Letzte Aktualisierung am 2024-05-04 / *Affiliate Links / Bilder von der Amazon Product Advertising API