Browsing: Suzuki

Suzuki

After more than two decades, Suzuki has redesigned its company logo for the first time. The familiar “S” remains, but has been modernized for the digital age. The new emblem is flatter and has a contemporary look thanks to its reduced, clear design. The previous look was reminiscent of a shiny, chrome-colored medallion, while the new generation emblem appears to be made from a solid metal block with bevelled edges. The striking chrome look that adorned Suzuki’s fuel tank emblems for years has now given way to a high-gloss silver finish. According to Suzuki, this step not only serves to create a more modern look, but is also intended to reduce environmental impact.

Suzuki is breaking new ground and relying on an unusual but promising energy source: cow dung. The Hamamatsu, Japan-based company is not only pursuing its own strategy, but also receiving support from the United Nations (UN) and the Japanese government. The “Biogas Project,” officially recognized by the UN Industrial Development Organization (UNIDO), marks another milestone for Suzuki in terms of sustainable mobility.

With the “40th Anniversary Edition” of the GSX-R1000R, Suzuki is not only celebrating a milestone anniversary, but also bringing the legendary super sports bike back onto the road with numerous technical innovations, modern assistance systems, and iconic design features. After several years of absence in Europe, the return of the Gixxer in 2026 marks a significant event in the motorcycle world.

Suzuki has caused a stir worldwide with a new teaser video. The short video, published on Suzuki’s global YouTube channel, references the upcoming 40th anniversary of the GSX-R series with artistic scenes from the pit lane and the hashtags #suzukibikes and #suzuka. No official information has been released yet. However, the full reveal is scheduled to take place on July 31 at 9 a.m. CEST, just before the start of the legendary Suzuka 8 Hours in Japan.

With the new GSX-8T and GSX-8TT models, Suzuki presents two motorcycles that take up the legacy of legendary machines such as the T500 and bring it into the present. The “Retro Spirit, Next Generation Performance” concept combines classic design with advanced technology, making these models ideal for riders who appreciate both timeless looks and modern performance.

Suzuki is noticeably refreshing the GSX-S950 for the 2025 model year.  The sporty naked bike has been given a new 5-inch TFT LCD color display with a comprehensive display and better readability, now meets the Euro 5 Plus emissions standard and comes in two new, eye-catching color variants.  This means that the machine not only remains technically up to date, but also sets fresh visual accents.

Suzuki Motorcycle India (SMI) has started construction of a new motorcycle factory in Kharkhoda in northern India.  The ceremonial laying of the foundation stone in the Haryana region marked the first symbolic step for an ambitious project: From 2027, up to 750,000 motorcycles are to roll off the production line there every year.  This is Suzuki’s response to the steadily increasing demand in the world’s second-largest motorcycle market.

Suzuki’s traditional participation in the Suzuka 8 Hours is celebrating a remarkable comeback in 2025 – and under completely new circumstances.  With the renewed use of the GSX-R1000R as part of the “Team Suzuki CN Challenge”, the Japanese manufacturer is not only committing itself to motorsport, but also clearly to sustainability.  Despite withdrawing from MotoGP and the World Superbike Championship (WSBK), Suzuki is maintaining its presence on the race track – albeit in a different form.

On the occasion of Capcom Cup 11, an international e-sports tournament, Suzuki has unveiled a special version of its GSX-8R themed after the Street Fighter 6 video game.  The motorcycle was presented for the first time at Capcom Cup 11, which takes place in Japan from March 5 to 9, 2025.  Suzuki is not only the manufacturer of the show bike, but is also the official sponsor of the tournament.

Following its surprising withdrawal from MotoGP at the end of 2022, Suzuki is once again making headlines: President Toshihiro Suzuki has spoken about the possibility of returning to the premier class of motorcycle racing in an interview with the Italian daily newspaper Corriere dello Sport.  However, this option is subject to clearly defined conditions, which the Japanese manufacturer would like to fulfill first.