Browsing: Harley-Davidson

Harley-Davidson has filed trademark applications for the model names RMCR and RMXR with the US Patent and Trademark Office. That increases the likelihood that the cafe racer concept shown in February will actually become a production motorcycle.

Harley-Davidson has raised its full-year 2026 guidance after a stronger second quarter. While North America grows for the third quarter running, the manufacturer keeps losing ground in Europe — in a year when the European market itself is booming.

Harley-Davidson has unveiled the Deadwood, an all-black production bobber based on the Softail platform that will be sold exclusively in the United States and Canada. Priced at around $17,999 (roughly €15,780), the Deadwood combines classic bobber styling with the large Milwaukee-Eight 117 engine and an extensive electronics package.

Rating agency S&P Global has downgraded Harley-Davidson’s credit rating from BBB- to BB+, pushing the manufacturer below so-called investment grade. The downgrade reflects less concern about the company’s survival than questions about how much profit its new strategy will ultimately leave behind.

A non-running 1931 Harley-Davidson VL from Steve McQueen’s former collection sold on Bring a Trailer for approximately 65,800 euros (75,000 US dollars). Despite corrosion and missing parts, the extensively documented provenance from the 1984 McQueen estate auction drove strong bidding interest.

In extreme heat, the Hamburg Harley Days 2026 drew around 30,000 visitors and approximately 10,000 motorcycles to the Hamburger Großmarkt. Despite the canceled closing parade, the weekend’s overall balance is positive.

Harley-Davidson has unveiled the six custom bikes competing in the Creators Custom Clash. Public voting on the builds by European content creators has been open since June 23, 2026.

The Hamburg Harley Days 2026 open for the 21st time from June 26 to 28 at the Hamburg Großmarkt, but the traditional closing parade on Sunday has been cancelled. The reason is a heat warning from the German Weather Service with temperatures of up to 38 degrees Celsius.

Harley-Davidson and Hero MotoCorp are expanding their partnership to jointly develop entry-level models for global markets. The Harley-Davidson Sprint is expected to be the first model, with a launch still planned for 2026.

British specialist Electrogenic converted three classic Harley-Davidson motorcycles from actor Jason Momoa’s collection — two into plug-in hybrids with their original V-twin engines retained, and one into a purely electric motorcycle. Additionally, two Land Rovers and a camping trailer were electrified, all featured in the second season of his series On the Roam.

LiveWire has started series production of the S4 Honcho Trail and S4 Honcho Street electric minibikes. The first machines are expected to reach dealerships in summer 2026, with prices in Germany starting at 5,299 euros.

Harley-Davidson is relocating the manufacturing of the Revolution Max platform for North America from Thailand back to the USA. The move affects the Pan America, Sportster S and Nightster and is set to be completed by 2027.

Since late May 2026, numerous internet accounts have been attacking motorcycle manufacturer Harley-Davidson while simultaneously recommending rival brand Indian Motorcycle. Behind this wave could be a PR agency whose trail leads to a former associate of Donald Trump.

Harley-Davidson has filed two new word marks for motorcycles: Deadwood and Low Bob. Whether these will actually become production models remains open, but the filings offer early clues about the future direction of the model lineup.

LiveWire is showing pre-production models of the S4 Honcho in the USA. The electric mini motorcycles in Street and Trail versions are expected to hit the market in summer 2026 and come at a significantly lower price than any previous LiveWire model.

LiveWire has acquired off-road startup Dust Moto, entering the electric dirtbike market for the first time. The Harley-Davidson subsidiary plans to bring the Hightail electric dirtbike into series production and market it globally.

Winston Yeh from Taipei has completely transformed a 2024 Harley-Davidson Street Bob into a radical chopper. The “Aeternum Blade” combines classic chopper geometry with cutting-edge suspension components from Öhlins and Beringer. The engine was bored out to 2,097 cc and breathes through a carburetor instead of fuel injection.

The third CEO in six years is completely changing course. Harley-Davidson aims to grow again with more affordable models, stronger dealers, and a return to its own roots.

The 36-year-old Italian will race for Nitiracing starting at Mugello, becoming the tenth rider on the grid of the new racing series. It marks Iannone’s first race appearance in the 2026 season.

Harley-Davidson is facing another major recall. This time, around 88,000 Touring, Cruiser, and Trike models from model years 2024 to 2026 are affected because a blocked opening in the airbox can lead to dangerous pressure buildup in the crankcase.