Browsing: Harley-Davidson

Harley-Davidson

Under this tag you will find articles related to Harley-Davidson and its activities within the motorcycle sector. This includes new model presentations, technical developments, special editions and company-related news concerning the brand.

The list below brings together all content in which Harley-Davidson is featured — ranging from production models and updates to strategic decisions and market developments.

Following the presentation of its latest annual figures, Harley Davidson has confirmed that jobs will also be cut as part of a comprehensive cost-cutting program. At an investor conference, the new CEO Artie Starrs made it clear that structural adjustments were necessary in order to realign the company.

Harley-Davidson is making sweeping changes at the management level shortly before the second round of presentations for its 2026 model range. The motorcycle manufacturer is focusing on new roles, returning employees with many years of experience, and a stronger focus on its dealer network and Milwaukee location.

Harley-Davidson’s 2025 Let’s Ride Challenge – Ride for Heroes ran across the United States between March 28 and October 31 and became one of the manufacturer’s largest participatory campaigns. More than 29,000 registered participants collectively racked up 83.4 million miles on their Harley-Davidson motorcycles. This significantly exceeded the original target of 50 million miles and triggered a donation of US$1 million (approx. €920,000) to various organizations that support military personnel, veterans, and first responders.

Harley-Davidson announced further details about the planned Bagger World Cup at EICMA in Milan. The US brand presented the official logo for the new series, showed off a prototype of the racing machine, and introduced the first three teams for the inaugural 2026 season. The international racing series will take place over six MotoGP weekends and represents a significant step forward in Harley-Davidson’s motorsports tradition.

Harley-Davidson has unveiled selected motorcycles for the 2026 model year, which are expected to be available from authorized dealers worldwide starting in the first quarter of 2026. The announcement was made on the official website and in the video “Model Year 2026 Reveal – Chapter One – November 4th” on the company’s YouTube channel. Another presentation of new models, including the limited edition Custom Vehicle Operations (CVO) collection, is scheduled for January 14, 2026.

Harley-Davidson has been under pressure for years. The legendary motorcycle brand is struggling with a changing market environment, an aging target group, and the consequences of economic uncertainty. With the change at the top of the company—Artie Starrs took over the leadership at the beginning of October—the mood among dealers now seems to be noticeably improving.