With the Manx R 2026, Norton is introducing its first new superbike under the leadership of its Indian parent company TVS. The model not only marks the beginning of a comprehensive product offensive, but is also intended to reposition the traditional British brand after years of uncertainty.
CFMoto is taking the next big step toward the high-performance motorcycle segment: With the V4 SR-RR, the Chinese manufacturer unveiled a superbike at EICMA 2025 that is directly oriented toward the industry's elite in terms of performance and technology. The machine is currently in the prototype stage, but there are many indications that a production model could be launched as early as 2026.
With the unveiling of the new BSA Thunderbolt at EICMA 2025, the long-established manufacturer BSA continues its expansion course and presents its first adventure bike. The model builds on the history of the original Thunderbolt, which already offered touring and off-road qualities in the 1970s. The new edition has been designed as a modern interpretation to meet the needs of a new generation of riders.
At EICMA 2025 in Milan, Ultraviolette provided comprehensive insight into its future direction and expanded product portfolio. In addition to electric motorcycles and scooters, the world's first production motorcycle with integrated radar technology was unveiled. The company also presented the UVCrossfade, a connected carbon fiber helmet that aims to take rider safety and connectivity to a new level.
With the BMW F 450 GS, BMW Motorrad is expanding its GS model family with a sporty adventure bike specifically designed for the 48 hp A2 class. Developed for riders who are looking for a lightweight, agile, yet robust motorcycle for everyday use, touring, and off-road adventures, the new F 450 GS relies on proven GS technology and a modern, distinctive design.
Harley-Davidson has unveiled selected motorcycles for the 2026 model year, which are expected to be available from authorized dealers worldwide starting in the first quarter of 2026. The announcement was made on the official website and in the video “Model Year 2026 Reveal – Chapter One – November 4th” on the company's YouTube channel. Another presentation of new models, including the limited edition Custom Vehicle Operations (CVO) collection, is scheduled for January 14, 2026.
In the run-up to its 100th anniversary, Ducati will be presenting a particularly extensive and technically advanced model range at EICMA 2025. The Italian manufacturer is focusing on both tradition and innovation, showcasing numerous new products in Milan that underline the company's sporting heritage and technological expertise.
Zero Motorcycles unveiled a comprehensive update to its electric motorcycle range at EICMA 2025 in Milan. The focus is on the brand-new Urban Scooter LS1, flanked by an extensively revised model range for the 2026 model year and the visionary Lompico Concept, which offers a glimpse of upcoming technologies and design lines.
Beeline, known for its minimalist navigation solutions from London, celebrated a premiere at EICMA in Milan in 2025: for the first time, the company appeared with its own brand area at one of the world's largest motorcycle trade fairs. Together with its Italian distribution partner Cellularline, Beeline presented itself in Hall 14 at Stand E27. The trade fair appearance marks an important milestone and underlines the brand's strengthened presence within the European motorcycle community.
MV Agusta presents a new chapter in the history of naked bikes with the Brutale 950 Serie Oro. Strictly limited to 300 units, this special edition features a newly developed three-cylinder engine, innovative electronics, and high-quality components—and marks the beginning of a completely new model generation, which is set to launch in the second quarter of 2026.
For the 2026 model year, Kawasaki is presenting the Ninja ZX-10R and the race-oriented Ninja ZX-10RR with extensive innovations, particularly in terms of aerodynamics, electronics, and chassis tuning. The ZX-10R has been a fixture in the Superbike segment for years and has won numerous titles in the Superbike World Championship (WorldSBK).
QJMOTOR is using EICMA 2025 to unveil five new motorcycles in different segments. The new models set their own accents both visually and technically and are aimed at a broad target group, from beginners to sports riders to design enthusiasts. The focus is on the sporty SRK250RR, the urban RAW250, the SRK450RR, the Rino adventure bike, and the EQVVS sixhundred café racer.
MV Agusta is sticking with its popular Enduro Veloce and Brutale 800 models and is launching both motorcycles with minor revisions for the 2026 model year. While the adjustments are largely cosmetic or technical in nature, the character of the machines remains unchanged.
The Kawasaki Z900RS remains true to its legendary heritage in the 2026 model year, but features numerous revised details. The further development includes innovations to the engine, chassis, and electronics to further optimize both the classic look and the riding experience. In addition to the standard model, Kawasaki continues to offer the Z900RS SE and two other special editions.
Cardo Systems, previously known primarily for its Bluetooth/mesh communication systems for motorcyclists, is launching its first motorcycle helmets with the Beyond GTS and GT models. The manufacturer is thus expanding its portfolio with two technically sophisticated full-face helmets that offer fully integrated communication and safety features and have been specially developed for touring and road riders.
With the launch of the CFMOTO 250SR Lite at the PETRONAS Malaysia MotoGP 2025, the manufacturer is expanding its model range in the sporty lightweight segment. The 250SR Lite adopts the sporty design of CFMOTO's larger SR models, while some technical details reflect the partnership with KTM. The close cooperation with KTM is evident, among other things, in the fact that CFMOTO competes in Moto3 with the RC 250 GP under its own colors and logos. Technically, the new 250SR Lite is based in part on the KTM 250 Duke.
With the presentation of the fifth Monster generation, Ducati continues the history of what is arguably its most famous naked bike series. The new Monster 2026 remains true to itself both visually and technically, but consistently focuses on a modern interpretation of its unmistakable lines—inspired by the original model from 1992.
Peugeot is giving the 50cc segment a new boost and launching the XP6, a modern moped series with manual transmission. The traditional French brand is collaborating with Sherco and offering the XP6 in a total of three different versions. The official presentation of the new models is expected to take place at EICMA in Milan, Italy. The market launch in France is planned for January.
The Suzuki GSX-8R will be available in three new color options for the 2026 model year and remains technically unchanged. Its balanced overall package of a powerful parallel twin, modern assistance technology, and high-quality chassis has already secured this sporty mid-range model a firm position in its segment.
Triumph has specifically redesigned the Scrambler 1200 XE for the 2026 model year. With an improved chassis, new color options, and proven technology, it aims to further consolidate its position as an adventure-ready classic.