The traditional motorcycle brand Norton is currently undergoing one of the most ambitious revivals in its long history. After years of crisis and financial uncertainty, the company was taken over by TVS Motor Company in 2020. This step not only marks a strategic new beginning for Norton, but also symbolizes the growing influence of Indian corporations on former British brands.
With the announcement of the new Harley-Davidson Sprint, the US motorcycle manufacturer is looking to appeal to younger and new target groups again after years without a real entry-level model. According to outgoing CEO Jochen Zeitz, the new model will be available from 2026 and cost less than $6,000 (around €5,550). The aim is to bring an affordable motorcycle to market that makes it easier to access the brand.
Suzuki is breaking new ground and relying on an unusual but promising energy source: cow dung. The Hamamatsu, Japan-based company is not only pursuing its own strategy, but also receiving support from the United Nations (UN) and the Japanese government. The “Biogas Project,” officially recognized by the UN Industrial Development Organization (UNIDO), marks another milestone for Suzuki in terms of sustainable mobility.
In recent weeks, various media outlets have reported that the Spanish traffic authority DGT is allegedly planning to make airbags mandatory for motorcyclists from 2026. In addition, claims have been circulating that similar regulations are already in force in France and Italy. However, these claims have been proven to be false.
With the “40th Anniversary Edition” of the GSX-R1000R, Suzuki is not only celebrating a milestone anniversary, but also bringing the legendary super sports bike back onto the road with numerous technical innovations, modern assistance systems, and iconic design features. After several years of absence in Europe, the return of the Gixxer in 2026 marks a significant event in the motorcycle world.
In September 2025, Honda will unveil its first electric motorcycle in the 750cc performance class. The EV Fun Concept, a preview of the future production motorcycle, was already presented to industry experts at EICMA 2024 in Milan. Now Honda has announced that it will unveil the final production model of the large electric motorcycle on September 2, 2025. This means that the project is finally leaving the realm of speculation.
Five years ago, MANNOL introduced SCT ESTER technology. Originally developed for aviation requirements, the technology is based on high-quality Group V oils. Today, it is used in more than 150 products from MANNOL and other brands of the SCT Group – in over 1,000 different variants. Its areas of application range from road transport to motorsports and mechanical engineering to applications under extreme weather conditions. According to Dmitry Roskach, Chief Technology Officer at MANNOL / SCT, SCT ESTER technology has proven itself reliable worldwide under real-world conditions, particularly in terms of wear protection and oxidation stability.
Dresden, known as the Florence of the Elbe with its cultural and architectural heritage, once again became the meeting place for V-Twin fans from July 25 to 27, 2025. In recent years, Harley Days Dresden has developed into one of the most important city events for lovers of motorized two-wheelers. The event attracted thousands of visitors and provided a mix of urban lifestyle, music, and motorcycle culture.
After a multiple crash through no fault of his own in the first WorldSBK race at the Balaton Park Circuit, Iker Lecuona suffered a broken left radius and ulna. The injury not only forced him to withdraw early from the race weekend in Hungary, but also made it impossible for him to participate in the legendary Suzuka 8 Hours.
The sporty Zontes 703 RR has been available on the German market since July 2025. Chinese manufacturer Guangdong Tayo Motorcycle Technology Co. Ltd., known for its Zontes brand, is bringing a fully faired three-cylinder sports bike to Europe. The motorcycle has extensive features that are rarely found in this price range. The model was already introduced in Italy in early summer 2025.
Recent photos from India suggest that Royal Enfield is working on a Continental GT with significantly more displacement. The photos show a prototype that could be called the Continental GT-R and is rumored to be equipped with a 750 cc engine. This move would be a further development of the well-known café racer and would take Royal Enfield into a new dimension of performance.
Renowned custom bike manufacturer Bandit9 has taken on the Ducati Monster 821 and presents a particularly exclusive version: only nine examples of this special edition will be available worldwide. The redesign focuses on the striking aluminum fairing, which gives the naked bike a completely new, futuristic look.
Triumph is expanding its model portfolio with the new Thruxton 400. This machine is being developed in cooperation with Indian manufacturer Bajaj and is set to launch on the Indian market in August 2025. The goal is clear: the legendary café racer charm of the Thruxton is now being brought into a compact displacement class for the first time in order to appeal to a wider audience.
In recent years, the topic of aerodynamics in motorcycle construction has changed significantly. Winglets, i.e., small wings on the fairing, were long considered an exclusive feature of racing motorcycles such as those in MotoGP or high-priced superbikes. However, these distinctive attachments can now also be found on production bikes of various displacement classes – from 1000cc super sports bikes to sporty 400cc models. Even in the accessories trade, retrofittable winglets are available for almost every motorcycle.
The well-known motorcycle clothing brand Dainese was sold for the symbolic price of €1 (approx. US$1.10) to London-based investment funds Arcmont Asset Management and HPS Investment Partners – recently part of BlackRock – after experiencing significant financial difficulties. The buyers were already the company's main creditors and took over Dainese with the aim of restructuring its debts of around 300 million euros (approximately 330 million US dollars). The transaction marks a dramatic turning point for one of the world's leading suppliers of technical protective clothing for motorcyclists, mountain bikers, winter sports enthusiasts, and equestrians.
Eight weeks after his serious crash during qualifying for this year's Tourist Trophy (TT) on the Isle of Man, it remains unclear when Peter Hickman will be able to actively participate in racing again. The British motorcycle racer, known as the current TT lap record holder, is still recovering and will have to undergo further surgery.
Suzuki has caused a stir worldwide with a new teaser video. The short video, published on Suzuki's global YouTube channel, references the upcoming 40th anniversary of the GSX-R series with artistic scenes from the pit lane and the hashtags #suzukibikes and #suzuka. No official information has been released yet. However, the full reveal is scheduled to take place on July 31 at 9 a.m. CEST, just before the start of the legendary Suzuka 8 Hours in Japan.
In recent months, several executives at LiveWire, Harley-Davidson's electric motorcycle brand, have sold a significant portion of their company shares. This move is causing uncertainty about the manufacturer's long-term stability. While the share price initially showed a brief upward trend at the beginning of the week, starting trading at $4.11 (approx. €3.78) – an increase on Friday's closing price of $3.86 (approx. €3.54) – it quickly settled at $3.96 (approx. €3.63). This means that there is still no clear sign of investor confidence.
The MotoGP calendar for the 2026 season has been finalized. After several decades, Brazil is celebrating its comeback on the racing calendar, while a total of 22 Grands Prix will be held around the globe. As in the previous year, the new season will begin on March 1 in Buriram, Thailand, and end traditionally on November 22 in Valencia.
The traditional British brand Norton is about to undergo a comprehensive relaunch. Following its acquisition by the Indian group TVS, the company announced that it would launch six new models by 2026. This will be based on three new, internationally homologated engine platforms, which will significantly expand the product portfolio and take the company into numerous new markets for the first time.