Norton Motorcycles has been one of the best-known names in British motorcycle manufacturing for more than a century. The brand is closely linked to the history of the Isle of Man Tourist Trophy and café racer culture. However, over the past ten years, Norton ran into financial difficulties, which ultimately led to a change of ownership. Since its takeover by TVS Motor Company in 2020, the Indian group has been systematically working to revive the traditional brand.
Chinese motorcycle manufacturers are increasingly becoming the focus of international attention. With the ZXJC 820RR, another company is set to enter the sports three-cylinder motorcycle segment. Behind ZXJC is Zhang Xue, founder of the Kove brand, who ventured a new start with ZXJC (also known as ZXMoto) after leaving the company.
Norton Motorcycles has released the first images of its new superbike, which is currently in the final testing phase. The official presentation of the new model is planned for EICMA 2025 in November. After difficult years under its former management, Norton is focusing on a comprehensive relaunch – the new V4 model is at the heart of the strategic realignment and is set to serve as the flagship of the traditional British brand.
Piaggio has registered a new brand name with the European Union Intellectual Property Office and the United Kingdom: Aprilia X GP. This heralds the fifth model in Aprilia's limited edition X series. The new model is expected to follow in the tradition of the Italian brand's previous high-performance bikes and is likely to be based on technology from the MotoGP project.
Harley-Davidson's electric motorcycle brand LiveWire unveiled two new concept models at its official homecoming event in Milwaukee. Both electric motorcycles are positioned as 125cc equivalents and are aimed at a younger audience and those new to electric mobility. The models are specifically designed for urban and off-road use.
Honda continues to focus on retro concepts in 2025 and presents the CB 1000 F SE Concept, a new model variant that combines classic Bol d'Or styling with modern technology. The focus is on a café racer-style headlight fairing that echoes the design of the 1970s and 1980s and combines it with contemporary technology.
BMW Motorrad is expanding its adventure portfolio with a new mid-range model: The BMW F 450 GS is set to be officially unveiled at the end of 2025 and is aimed primarily at riders who value lower weight and modern technology. Numerous details have already been revealed in advance, suggesting a versatile and advanced machine.
With the R 1300 R “TITAN,” BMW Motorrad presents an extraordinary custom bike that stands out above all for its uncompromising motorsport inspiration and consistent design line. Behind this one-of-a-kind bike is a small team of passionate BMW employees who have channeled their passion for technology, design, and individuality into a vehicle that is as powerful as it is unique.
TVS Motors has unveiled the new Apache RTR 160 2V model in India. The most striking new feature is the dual-channel ABS, which is now standard and provides additional safety when braking. Following the redesign of the sporty Apache RTR 160 4V model at the end of 2024, the two-valve version is now also receiving a comprehensive upgrade.
Buell has unveiled a new version of its flagship model: the Hammerhead 1190 Freedom Edition. The most striking feature is the eye-catching stars and stripes design, which clearly sets this special edition apart from the familiar models. For the time being, the Freedom Edition will be available exclusively to customers in the US. Although Buell recently returned to the British market, there is no information yet as to whether this version will also be available in Europe.
KTM has released the first concrete details about the 690 Enduro R for the 2026 model year. Following a presentation at this year's Adventure Bike Rider Festival, the Austrian manufacturer has confirmed that the revised Enduro will be available at dealers from the beginning of next year. The focus is on a fundamental redesign of the well-known LC4 single-cylinder engine, but also on numerous innovations in the areas of electronics and ergonomics.
With the new GSX-8T and GSX-8TT models, Suzuki presents two motorcycles that take up the legacy of legendary machines such as the T500 and bring it into the present. The “Retro Spirit, Next Generation Performance” concept combines classic design with advanced technology, making these models ideal for riders who appreciate both timeless looks and modern performance.
British motorcycle manufacturer Brough Superior has teamed up with renowned watchmaker Richard Mille to present the RMB01, an exclusive custom-built model that combines luxury, technology, and craftsmanship. Strictly limited to just 150 units, the RMB01 sets new standards in the high-end motorcycle segment, combining classic design with state-of-the-art technology.
Start-ups are constantly causing a stir in the electric motorcycle scene. Numerous companies announce innovative concepts, but many quickly disappear from the scene. Danish company Diem Motors wants to take a different approach with its first model, the X-01, focusing on sophisticated technology and unique design.
With the Papio X0-1, CFMoto is launching a fully faired minibike that clearly draws inspiration from the legendary Japanese sports bikes of the late 1980s. The design alone is reminiscent of icons such as the Suzuki GSX-R750, while the technical specifications and compact format reinterpret the class of small fun bikes.
Suzuki is generating excitement worldwide with its latest teaser campaign. Under the slogan “Meet the 8,” a mysterious hint about a new model was published on the international website on July 1. While official information is still scarce, there is already plenty of speculation – especially about possible new additions to the popular 800 model family.
In 2026, Beta clearly demonstrates that the traditional Italian brand is continuing to consistently develop its motocross and enduro models. Beta is kicking off the new motocross season with new RX 250 and RX 350 two-stroke models and a revamped RX 450, while the popular XTrainer in the enduro segment is getting a comprehensive update.
With the V100 Mandello Wind Tunnel, Moto Guzzi presents a special model that bridges the gap between technical innovation and classic brand DNA. This edition marks the 70th anniversary of the company's own wind tunnel in Mandello del Lario, Italy, a true icon in motorcycle history. Since 1954, the aerodynamics and technology of motorcycles have been refined there – long before modern CFD analyses became commonplace in the industry.
With the RS 125 GP Replica, Aprilia is launching a new top model in the 125cc class in June 2025, which is closely based on the RS-GP25 MotoGP racer in terms of both appearance and technology. Like the factory bike, which will be ridden by Jorge Martin and Marco Bezzecchi in the 2025 season, the Replica features a detailed replica of the official livery and the distinctive sponsor logos of the Aprilia Racing Team.
In January of this year, Kawasaki caused a stir with a short and mysterious video message on social media and YouTube. In it, the company announced that it would be reviving two-stroke technology. However, apart from a 20-second clip featuring the characteristic sound of a two-stroke engine, no further details were provided. It remained unclear whether this would be a new road motorcycle, an off-road machine, or an entirely different model category.