In the world of motorcycle enthusiasts, there is one event that takes center stage every year: the BMW Motorrad Days. After two impressive events in Berlin in 2022 and 2023, the world's largest gathering of the BMW Motorrad community is returning to the picturesque backdrop of the Alps this year. Garmisch-Partenkirchen, a place that has been associated with this event for more than two decades, will once again play host, fulfilling the desire of many fans for authentic motorcycle culture, an exuberant atmosphere and incomparable riding experiences in a breathtaking Alpine landscape.
A journey through time: From the anniversary back to the roots
Over the years, the BMW Motorrad Days have become an unmissable event for motorcycle enthusiasts from all over the world. The decision to relocate the event to Berlin, where BMW motorcycles have been produced for over half a century, was a significant chapter in the company’s history, especially on the 100th anniversary of BMW Motorrad. However, the emotional connection between the brand and its fans and the unique atmosphere in Garmisch-Partenkirchen are now bringing the event back to the Alps.
In the “Year of the GS”: a perfect venue
The choice of venue in the “Year of the GS” could not be more fitting. With its winding roads and nearby Alpine passes, Garmisch-Partenkirchen offers the perfect setting for motorcycle excursions, especially with the legendary GS, the icon of the adventure motorcycle. The BMW Motorrad Days promise a varied program from 5 to 7 July: In addition to the presentation of new products, visitors can expect exhibitors, shows and the opportunity to take test rides. There will also be plenty of Bavarian lifestyle and the legendary party atmosphere.
What can visitors expect?
BMW Motorrad will announce further details about the BMW Motorrad Days 2024 shortly so that interested parties can prepare for this highlight in good time. An event that celebrates the passion for motorcycling in the community and at the same time demonstrates the deep connection between the brand and its fans.
Summary of the event
Location and date: Garmisch-Partenkirchen, July 5 to 7.
Highlight: Return to Garmisch-Partenkirchen in the “Year of the GS” with a program that celebrates motorcycle culture.
On offer: new products, exhibitors, shows, test rides and the Bavarian way of life.
With the return of the BMW Motorrad Days to Garmisch-Partenkirchen, BMW Motorrad is reaffirming its commitment to the motorcycle community and the cultivation of a culture that goes far beyond simply riding.
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