The 53,183 motorcycles were sold in 90 countries. The best-selling superbike worldwide remains the Panigale.
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Panigale has a 25% market share in the field of super bikes. 8,304 pieces were sold, bearing in mind that there are several Panigale models …
The new models from 2019, Hypermotard 950 and Diavel 1260, were sold 4,472 and 3,129 times. Compared to the previous models in 2018, sales could be doubled.
The Multistrada family grew by 3%, thanks in part to the new 950 S and the revised 1260 Enduro.
“2019 was a tough but also rewarding year. We’re working to make Ducati the world’s most desirable motorcycle brand”, stated Claudio Domenicali, CEO of Ducati Motor Holding, “and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track. On today’s global market, one in every four superbikes is now a Panigale. The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020.”
“We’re satisfied with the results achieved in 2019”, adds Francesco Milicia, Global Sales VP. “Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”
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